Admissions Representative

Bemidji State University (BSU) invites applicants to join our team as an Admissions Representative. The Admissions Representative is responsible for recruitment and enrollment of new students to BSU. Admissions Representatives participate in activities and tasks that result in moving students through the enrollment funnel. The enrollment funnel includes the following critical processes:  Prospect Generation, Inquiry Management, Application Development, and Admission to Enrollment.  The primary objective is to meet or exceed enrollment goals established by the administration. 
 
Responsibilities of the Admissions Representative include:  

• Territory Management – Recruit and conduct outreach as the primary admissions representative within a territory. (75%)
  • Prospecting Generation - Representing BSU Admissions at high schools, colleges, college fairs, businesses, and community. Preparing and arranging schedule of visits and recruitment efforts according to the overall recruitment plan. Maintaining communication and assisting with post-secondary applications and financial aid processes. Identifying target recruitment sites according to enrollment trends/analysis. Facilitating group presentations, small group discussions /workshops and one-to-one interaction to stimulate interest.  Preparing and delivering presentations at information nights, Campus Preview Days, college days/nights, new student events, campus tours, and other special events. 
  • Inquiry Management - Meeting with students, parents/families and transfer students visiting campus and follow-up in a timely manner. Accurately communicating admissions requirements, and information about academic programs and student life opportunities. Preparing, communicating, and distributing timely, effective, and professional recruitment materials to interested students, parents, schools, colleges, businesses, and community groups. Assisting with identification/tracking of target populations. Responding to written communications/phone calls from prospective students. Referring students to campus resources (e.g., career and academic planning, TRIO programs, financial aid, etc.). Probing to insure/verify all important issues/questions have been addressed.
  • Application Development - Reviewing and evaluating application information, transcripts and placement testing. Consulting with application processing team, staff at sending institutions, and others as needed. Ensuring accurate record-keeping is maintained, and recruiting information is distributed. Maintaining BSU presence in admission decision processes. Facilitating group presentations, small group discussions/workshops and one-to-one interaction to stimulate interest and encourage applications. Providing accurate interpretation of requirements/transcripts. Securing enrollment of prospective students.
  • Application to Enrollment (Yield) - Working with incomplete applicants to ensure they submit required documentation for acceptance to the university. Following-up is required with admitted students within territory. Facilitating the process of admit to confirmed status. Following-up with required confirmed documents; confirmation letter, housing information/deposit, and new student registration. Serving as an advocate for the students with the Admissions Review Committee. Monitoring the melt activity of confirmed students. Establishing a proactive communication process to engage students between confirmation to the first week of class. Following-up on “no-shows” for New Student Registration or those students not working with an advisor on registration for the anticipated start term in targeted population. Monitoring the admitted/registered/dropped or cancelled list. Utilizing CRM to recruit students. 

• Supporting Admissions recruitment events and coordination/partnerships with campus partners. (15%)
  • Coordinating/supporting on and off campus special events: Campus Preview Days, Academic Open House, New Student Registration, Saturday and Summer Events, tele-counseling campaigns, and other special events.
  • Being the point of contact for the Admissions office within a variety of campus committees. Participating in regular staff meetings with the Office of Admissions. Participating in work group discussions for mapping business processes and measuring improvement. Actively developing partnerships and participating in work groups. Participating in decision making processes for process improvement. Contributing to annual Admissions planning: enrollment review/analysis, effectiveness.
  • Contributing to development of cutting-edge strategies in recruiting students to start/continue/complete a 4-year degree. Studying enrollment data/trends in assigned territory. – Evaluating territory visitation sites/areas.
  • Generating strong connections with university athletics and academic departments to foster enrollment growth and opportunities for new students.  

• Other duties as assigned. (10%) 

• Master’s degree in a related field, OR Bachelor’s degree plus one year of professional experience, OR two years of professional experience or an equivalent combination of post-secondary training, education and/or professional experience. Knowledge of relevant computer hardware and software applications, preferably to include MS Office, including Word, Excel, Access, PowerPoint, Publisher and Outlook.
• The employee must demonstrate excellent oral and written communication skills.
• The employee must be able to work well in both with a team and in an individual capacity. 

• A prominent level of creativity and marketing skills.
• Experience working with a Customer Relationship Management (CRM), or other sales related software.
• A demonstrated commitment to the principles of diversity, equity, inclusion, and anti-racism.
• Knowledge of higher education and experience working with prospective college students.

TO APPLY:
External Applicants: Apply for Vacancy Posting JR0000002480, on our career site: https://mn.gov/mmb/careers/search-for-jobs/ or at https://minnstate.wd1.myworkdayjobs.com/Minnesota_State_Careers/job/Bemidji/Admissions-Representative_JR0000002480.
 
Internal Applicants: All current employees will need to log in to the career site in Workday to apply for the position. Employees will search for “Browse Jobs – Employees” in Workday via the search bar at the top to view open positions.

If you have any questions, please contact Mary Miller at mary.miller@bemidjistate.edu